Built for Gen X career pivots

You didn't lose your skills. You lost your employer. Here's how to get back in the game.

You have 20 years of experience but you've never had to sell yourself. These AI skills help you build your personal brand, find your clients, and replace your corporate income.

$50/month. Cancel anytime. No lock-in.

How it works

Your AI is only as good as what it knows about you.

1
Pick a skill

Each skill is a structured conversation with your AI. It asks the right questions and builds a document your AI can reference forever.

2
Run it in any AI

Works with ChatGPT, Claude, Gemini, and Manus. Copy the instructions, paste them in, and start the conversation. No tech skills needed.

3
Own your knowledge base

The output is yours. A Google Doc you control. Load it into any AI, any time. No vendor lock-in. No starting over when you switch tools.

4
Build your Backpack

Six skills. Six documents. One complete picture of your business that powers every AI conversation you'll ever have.

We built this for Generation X professionals pushed out by the corporate culling. You don't need motivation β€” you need a system. These skills help you define who you serve, package your expertise, and launch your solo consulting business without the corporate BS.

Start here

Skills matched to your goals

πŸŽ’
Knowledge Base
Brand Audit & Guide Builder
Know what your brand actually stands for.
πŸ”’Premium members only
πŸŽ’
Knowledge Base
ICP & Customer Voice Builder
Know your customer better than they know themselves.
πŸ”’Premium members only
πŸ—ΊοΈ
Strategy & Planning
90-Day Sprint Planner
Break goals into a focused 90-day action plan.
πŸ”’Premium members only
πŸŽ’
Knowledge Base
Marketing Ownership Check
Know who actually controls your marketing.
πŸ”’Premium members only

Full library

Every skill included with your membership

πŸ—ΊοΈ
Business Plan Builder
Turn a business idea into a clear, usable plan.
πŸ”’ Members only
πŸ—ΊοΈ
Competitive Analysis
Understand competitors without drowning in tabs and guesses.
πŸ”’ Members only
πŸ—ΊοΈ
Launch Planner
Plan a launch with steps, timing, and fewer last-minute fires.
πŸ”’ Members only
🎨
Brand Content
Create practical brand content without staring at a blank screen.
πŸ”’ Members only
πŸ”
SEO Audit
Find website search issues and confirm what needs fixing.
πŸ”’ Members only
πŸ“Š
Market Gap Finder
Find what customers actually want before building the wrong thing.
πŸ”’ Members only
πŸŽ’
Market & Competitive Intel Engine
Find the gaps your competitors are leaving open.
πŸ”’ Members only
πŸŽ’
Trend Intelligence Report
See what is coming before your competitors do.
πŸ”’ Members only
πŸŽ’
SEO & Visibility Strategy Builder
Get found by the right people.
πŸ”’ Members only
πŸ› οΈ
Know Your Numbers
Understand your business finances without the spreadsheet panic.
πŸ”’ Members only

By the numbers

Built by people who've been in the trenches.

5,000+
Entrepreneurs coached by Marcela
6
Skills in the Backpack Builder
4
AI tools supported (ChatGPT, Claude, Gemini, Manus)
100%
Your data. You own it.

Your AI is waiting for context. Give it some.

Get full access to every skill, the Backpack Builder, and two AI advisors built on real expertise.

No contracts. No lock-in. Cancel anytime.

Questions

The stuff people actually ask.

Do I need to be technical to use these skills?

No. If you can copy and paste, you can use these skills. The setup guide walks you through every step for ChatGPT, Claude, Gemini, and Manus. We wrote it for people who've never heard the word "prompt."

What AI tools do these work with?

ChatGPT, Claude, Gemini, and Manus. Each skill download includes a folder for each tool with the exact instructions formatted for that platform. Pick the one you already use.

What's the Backpack Builder?

It's a 6-step process that builds your complete AI knowledge base. Brand audit, customer profile, competitive intel, market trends, SEO visibility, and marketing ownership. When you're done, your AI knows your business. That's the Backpack.

Do I own the output?

Yes. Everything you build goes into Google Docs that you own and control. You can take them to any AI tool, share them with your team, or use them however you want. We don't hold your data.

What's included in the $50/month membership?

Every skill in the library, the full Backpack Builder, two AI advisors (Ryan's and Marcela's) powered by real expertise, and a setup guide that walks you through installation step by step. New skills get added regularly β€” you get them automatically.

Can I cancel?

Yes, anytime. No contracts, no cancellation fees, no awkward phone calls. Your account page has a cancel button that works immediately.