You Didn’t Lose Your Skills. You Lost Your Employer. Here’s How to Get Back in the Game.
Let’s cut the corporate nonsense for a second. If you’re in your 40s or 50s and you recently found yourself on the wrong end of a “restructuring,” you are not alone. The corporate culling of 2023 and 2024 hit Generation X hard. You have 20 years of hard-won experience. You know how to build a […]
The Data Your Business Is Losing Right Now
Quick Answer: Every marketing tool you use is collecting data about your customers. When a vendor or contractor owns the account that data lives in, they own the data too. When they leave, it goes with them. Here is where to check and what to do about it. Most founders know they should own their […]
How to Explain Your Business So People Trust It and Buy
Answer Box: If people hear your pitch and say “that sounds interesting” but don’t become customers, your message isn’t doing its job. This is one of the foundational questions in the Clear Business Framework – where you build the language that makes the problem clear, positions your solution as the right answer, and gives people […]
Why every small business needs to understand their marketing funnel (even if you hate marketing)
If marketing feels random in your business, it probably is. You post when you have time. You tweak your website. Mostly never, if we’re being honest. You boost something because someone said it works. And then you wonder why nothing sticks. You probably don’t hate marketing. You hate guessing. The problem usually isn’t effort. It’s […]
Why Do Some People Buy While Others Walk Away?
Answer Box: If people are finding your business but not buying, something in the journey is creating friction. This is one of the growth questions in the Clear Business Framework – it helps you identify where potential customers are dropping off and what to fix so more of the right people actually say yes. Someone […]
The Must-Have Pages Every Business Website Needs (and Why They Matter)
Let’s talk about your website. It’s doing a lot of work behind the scenes, answering questions, showing off your products, and helping people decide if they trust you enough to reach out. The problem is that most small business sites grow in pieces. A new page here, an update there. Over time, it can start […]
How Do I Calculate CAC for a New Business? 5 Steps to Set Your First Marketing Budget
If you’ve ever tried to set a marketing budget for a brand-new business, you’ve probably hit this wall: How do I know what I can afford to spend to acquire a customer if I don’t know what it costs to get one yet? It’s the classic chicken and egg problem. You need to spend money […]
Planning for Scale: How Loyalty and Customer Lifetime Value Drive Healthy Startup Growth
When you’re just starting out, performance-based marketing can feel like the holy grail. It is extremely valuable because it helps you reach the right people quickly. It generates measurable results and proves that demand exists. A few ads that bring in customers, a launch campaign that creates a spike in signups, or a viral post […]
Your Marketing Isn’t Broken. Your Marketing Operations Are.
And it typically starts with your website. This is Part 1 of a 2‑part series on marketing operations. In this post, we’ll cover how to take back control of your website – the foundation of your marketing. In Part 2, we’ll go beyond your website and show you how to secure all the other marketing […]
